Sr. Manager, Brand Communication

Job Summary

The Senior Manager, Brand Communication role is responsible for driving the development and execution of integrated marketing communication strategies that align with the company's business goals. It involves close collaboration with senior management and marketing teams to ensure communication efforts effectively support broader business objectives. Overseeing the development of high-level brand positioning, messaging, and voice across all channels, ensuring consistent and impactful communication across all touchpoints is important to this position.  It also includes coordinating and managing communication activities for major events such as product launches, trade shows, and national sales meetings, ensuring thorough execution.

As the Brand Communication lead on cross-functional teams, this role will work with internal functions and external agencies to deliver cohesive strategies and programs. The role will oversee creative and content creation, ensuring that the brand and product messaging remains consistent and resonates with target audiences across all brand communication materials. A key responsibility will be the development and execution of digital marketing campaigns to drive online visibility and engagement.  

As a Senior Manager, the role may manage support staff, providing leadership and fostering professional development. This role requires a blend of strategic thinking, creative execution, and strong leadership to ensure the success of all brand communications initiatives. The position reports to the Associate Director, Brand Communications.
 

Job Details/Responsibilities

1. Partner with cross-functional stakeholders, specifically product marketing, to ensure brand communication efforts support a broader integrated marketing plan—lead, plan, develop and implement traditional and digital marketing assets and campaigns including collateral, videos/animations, web content with SEO, email, Social, display ads, and SEM; as well as contribute to PR programs. 
2. Develop metrics to track and report on the effectiveness of campaigns, adjusting strategies as needed.
3. Manage agency relations and vendor negotiations; direct external agencies responsible for the design, creation, implementation and evaluation of marketing communication programs including messaging, media planning and collateral creation. 
4. Collaborate with medical, regulatory and legal partners to ensure compliance with FDA regulations, US laws and appropriate clinical representation of marketing assets.  
5. Strengthen and expand product knowledge, as well as disease states and treatments, to ensure development of highly effective communication materials. 
6. Conduct market research, as needed, to provide valuable insights for effective communications.  
7. Play an integral role in the planning and execution trade show promotions.
8. Serve as brand steward, ensuring adherence to and providing guidance and training on brand guidelines.
9. Tightly manage expenses ensuring alignment with overall budget.  
10. Recruit, hire and train Brand Communication Specialist; assign roles and responsibilities while holding them accountable for definitive results.   
11. Demonstrate a commitment to patient safety and product quality by maintaining compliance with all TMC Quality Systems requirements. This includes but is not limited to the prompt recognition and forwarding of customer complaints (i.e. adverse events, product performance reports, etc.) to Quality Assurance (QA), and by ensuring all promotional messaging (i.e. branding strategies, product claims, etc.) and materials (i.e. literature) discussed or presented to customers are clinically accurate and adhere to AdvaMed guidelines and Terumo’s policy on Interactions with Healthcare Professionals.  Maintain strong knowledge of and adherence to regulations regarding promotional material content and control. Follow procedures for good clinical practices and Design Control when participating in new product development and clinical activities. Fully adhere to all applicable FDA regulations, international guidelines and Terumo’s policies at all times. 
12. Perform other job-related duties as assigned.
     

Knowledge, Skills and Abilities (KSA)

• Strong leadership skills and ability to manage projects/teams within a matrix organization.
• Strong organizational and project management skills to manage multiple projects simultaneously under tight deadlines while working cross-functionally with both internal associates and external agencies.  
• Solid understanding of brand management and communications.
• Deep knowledge of both traditional and digital marketing strategies; proficient in content creation for digital channels.
• Strong strategic thinking and business acumen.
• Executes sound judgment, analyzes complex issues, thinks creatively, and is innovative. 
• Strong ability to create and manage a budget is essential
• Ability to effectively manage time including strong ability to prioritize, multitask and change direction when necessary for both self and direct reports. 
• Demonstrates high-level of influence, exceptional problem solving, decision-making, conflict management, change management and negotiating skills. Requires a high-level of independent judgment to make independent decisions on issues affecting and influencing the function and the business unit.
• Must demonstrate strong relationship building and management with Marketing, Sales, Regulatory Affairs, Medical Affairs and Legal personnel. 
• Must possess strong interpersonal skills including the ability to work effectively with all levels of the organization through the development of trust, respect and cooperation. 
• Ability to measure organizational effectiveness, holds team accountable, and drives results.
• Requires in-depth analysis and development of market strategies in a constantly changing environment; important to meet the needs of customers while continually striving to improve market penetration and profitability.  
• Excellent verbal and written communication skills are required. 
• Must be proficient in Microsoft Office and Adobe Acrobat applications.
• Knowledge of marketing automation tools.
• Demonstrated ability to lead a multi-function group to achieve desired outcomes is required.
   

Qualifications/ Background Experiences

• Requires a bachelor’s degree and a minimum of 10 years of relevant industry experience in the development and implementation of integrated marketing communication strategies, and a demonstrated track record of successful tactical execution.  
• Master’s degree or MBA is preferred.
• MedTech background a plus.
• Requires demonstrated career progression in a variety of progressive roles with increasing responsibilities with demonstrated results and experience managing a team of direct reports.
• Requires demonstrated successful vendor management experience, especially managing creative and digital marketing agencies.