Brand Communications Manager

Job Summary

Brand Communications Manager is responsible for managing the strategic development, planning and implementation of digital and traditional brand communications that align with integrated marketing communications (IMC) plans to achieve marketing and sales objectives of Terumo Interventional Systems (TIS). The activities of this position have a direct impact on the financial performance of the TIS business unit and require a high level of leadership, management and collaboration with cross-functional teams and stakeholders.  Being a strategic partner with the product management team is key in developing IMC plans and executing respective marketing tactics that support and drive product portfolios and initiatives. In addition to managing communications that impact the overall business, it is imperative that this position contributes to the brand stewardship of all Terumo brands. For the management of all communication programs, it is essential that projects are executed on-time and on budget and that expenses are closely monitored and aligned with budgets.

Job Details/Responsibilities

• Partner with TMC / TIS teams, specifically Product Marketing team, to ensure brand communication efforts support a broader integrated marketing plan—lead, plan, develop and implement communication programs and campaigns.  Communication vehicles include advertisement, brand collateral, video/animation, email marketing and educational tools through a host of traditional and digital media channels.
• Direct external agencies responsible for the design, creation, implementation and evaluation of brand communications programs including messaging, media planning and collateral creation. 
• Ongoing collaboration with medical, regulatory and legal partners to assure compliance with FDA regulations US laws and appropriate clinical representation of assets.  
• Administer expenses and ensure that all brand communication expenditures stay within the approved budget.
• Provide guidance on all brand guidelines and training to TMC associates.
• Utilize market research firms as needed for qualitative and/or quantitative projects.
• Assist in the strategic planning and execution of trade shows.
• Lend strategic direction to the development of the TMC internet and intranet sites.  
• Contributes to internal projects which may include content development, editing, and proofing.
• Oversight of media schedules and contributes to PR programs including development and input to the development of press releases. 
• Play an integral role in the planning and execution of company-wide activities and events.  
• Continue to expand knowledge base of current and new product lines, as well as disease states and treatments, to ensure development of highly effective communication materials. 
• Demonstrate a commitment to patient safety and product quality by maintaining compliance with all TMC Quality Systems requirements. This includes but is not limited to the prompt recognition and forwarding of customer complaints (i.e. adverse events, product performance reports, etc.) to Quality Assurance (QA), and by ensuring all promotional messaging (i.e. branding strategies, product claims, etc.) and materials (i.e. literature) discussed or presented to customers are clinically accurate and adhere to AdvaMed guidelines and Terumo’s policy on Interactions with Healthcare Professionals.  Maintain strong knowledge of and adherence to regulations regarding promotional material content and control. Follow procedures for good clinical practices and Design Control when participating in new product development and clinical activities. Fully adhere to all applicable FDA regulations, international guidelines and Terumo’s policies at all times. 
• Perform other job-related duties as assigned.
   

Knowledge, Skills and Abilities (KSA)

• Understanding of business priorities to balance a large number of projects of varying degrees of complexity, adjust project schedules when necessary, and meet deadlines and budget restrictions despite changes.
• High-level interpersonal skills and ability to interact with multiple organizational levels of internal and external resources.
• Interpretation and analytical ability to translate marketing objectives and feedback from internal and external resources into communication strategies and tactics.  
• Analytical ability to assess and resolve multi-faceted and complicated communication and design issues. 
• Strong organizational and project management skills.
• Excellent verbal and written communication skills. 
• Proficient in Microsoft Office and Adobe Acrobat applications.

Qualifications/ Background Experiences

• Requires a bachelor’s degree in Business Administration, Communication, Marketing or related field, along with a minimum of 8 years of marketing communications experience of increasing responsibility, or equivalent combination of education, training and experience.  
• Prior experience in the medical device industry and experience in either cardiovascular or endovascular is highly desired.
• Knowledge of multimedia and digital marketing; as well as experience in digital technologies and the ability to research and apply emerging technologies.