Manager, US Downstream Marketing

Job Summary

The Manager, US Downstream Marketing – Endovascular, Hybrid & Surgical is responsible for leading downstream marketing activities for the US market across the Endovascular, Hybrid and Surgical portfolio, including EVAR, TEVAR and Hybrid & Surgical solutions.

This role is responsible for developing and executing comprehensive downstream marketing strategies, commercial plans and launch initiatives to maximize market growth, customer engagement and commercial performance. The position works closely with Strategic Marketing, Sales, Medical Education, R&D, Regulatory Affairs, Clinical Affairs and Marketing Communications to ensure successful product lifecycle management and launch execution.

The individual will lead a team of downstream product managers and serve as a key commercial partner to the US organization while aligning with global marketing strategies and business objectives.

Job Responsibilities (continued)

• Lead and develop the US downstream marketing strategy across EVAR, TEVAR and Hybrid & Surgical portfolios.
• Manage and mentor a team of three direct reports responsible for EVAR, TEVAR and Hybrid & Surgical product management.
• Develop and execute annual marketing plans, product launch plans and commercial initiatives aligned with company objectives.
• Partner closely with US Sales leadership to drive customer engagement, market development and revenue growth.
• Support product launches through positioning, messaging, physician education and sales enablement activities.
• Collaborate with Strategic Marketing and R&D to support portfolio strategy and future innovation initiatives.
• Develop and localize marketing collateral, promotional materials and campaign content for the US market.
• Build and maintain strong relationships with physicians, Key Opinion Leaders and strategic customers.
• Lead market analysis activities including customer insights, competitive intelligence and market trend assessments.
• Partner with Marketing Communications and Medical Education teams to support congresses, training programs and integrated campaigns.
• Monitor commercial performance and post-launch feedback to optimize market adoption and business outcomes.
• Ensure compliance with company quality systems, policies and healthcare compliance requirements.

Knowledge, Skills and Abilities (KSA)

• In-depth knowledge of the markets in which Terumo’s products compete. 
• Ability to build and execute complex market and product portfolio strategies for current and future business needs.
• Strategic, innovative mindset and a high level of business acumen, establishing a strong leadership presence for the marketing function and a clear, compelling vision of where to take the business and marketing function.
• Ability to implement execution plans, involving multiple cross-functional stakeholders, gaining their buy-in and support.
• Lead, coach, mentor a team of skilled marketing professionals.
• Must be able to make independent decisions and presentations to management for market strategies and product acceptance.
• Ability to recognize and solve customer marketing issues and present products to market, so as to enhance sales and company profitability.
• Strong team player who can listen and incorporate input from core stakeholders and generate consensus through inclusion and influencing others.
• Strong and creative thinker who is intellectually curious and possesses exceptional verbal, written and diplomacy skills.  
• Strong communications skills with the ability to influence, establish constituencies and form relationships within the organization as well as with our external customers.
• Effective organizational skills and ability to meet and exceed tight deadlines in an environment of competing and changing priorities.
• Quantitative skills to clearly articulate ROI of marketing investments. 

Qualifications/ Background Experiences

• Bachelor’s degree in Science, Business, Marketing or related field required.
• MBA or advanced marketing degree preferred.
• Minimum 7–10 years of medical device marketing experience, including downstream marketing responsibilities.
• Vascular, Endovascular and/or Surgical marketing experience strongly preferred.
• Prior people management experience required.
• Strong leadership, communication and cross-functional collaboration skills.
• Proven ability to execute successful product launches and commercial campaigns.
• Strong analytical, strategic thinking and project management capabilities.
• Ability to influence cross-functional stakeholders and drive alignment across commercial teams.